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Goodwill

An intangible Asset which provides a Competitive advantage, such as a strong brand, reputation, or High employee morale. In an Acquisition, Goodwill appears on the Balance sheet of the acquirer in the amount by which the Purchase price exceeds the Net tangible assets of the acquired company.

Related Terms: 12 Asset, Acquisition, Balance, Competitive, Goodwill, High, Intangible asset, Net, Net tangible assets, Purchase, Put, Tangible asset
Other Related Pages: Category: Investor_Relations Starting With: G
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