Wade has big-time sponsorship deals with Gatorade and Nike, in addition to Humboldt watches and Pepperidge Farm. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Tennis great Serena Williams is routinely ranked among the highest earning female athletes in the world. Mayfield's new challenge: Beating Mahomes and the Chiefs this weekend and helping Progressive tackle State Farm in the process. There is no American athlete who earns a greater percentage of his total income from endorsements than golf superstar Tiger Woods. Not so much college ball. A little game to kick off the NFL's 100th season. Where he spent his whole 16-year career, making four Super Bowls, winning two, earning nine Pro Bowls, and retiring with a then-record 148 wins. Former NFL players tackle many different fields, like "Good Morning America" host These are commercials featuring players pitching non-sports related products. Then Lionel Messi Will Be Moving On, How The Martin Agency's Fast-Break Game Produced Winning Ads for CarMax, When Company's Due, DoorDash Calms the Feeding Frenzy, Producers' Advice for Taming Chaos and Maintaining Momentum, 5 A.I. King James has mega contracts with industry kingpins like Coca-Cola, McDonalds and Nike, as well as lesser deals with Upper Deck, Dunkin' Donuts and State Farm Insurance. Unless an athlete ranks among the highest earners in sports, the monetary details of their endorsements are difficult to come by. And then there is Joe Namath selling pantyhose. The Browns quarterback signed a marketing deal with Progressive in 2019. Miller Lite achieved light beer fame in the 1970s with ads featuring Super Bowl With the spotlight on the Browns, Progressive is making no secret about who it's rooting for this weekend. Brees started out a bit of a misfit. Or Sarah Silverman "Great Schlep." And that is, of course, a Coke. "We set the scene up, and we just go," Charney said. Maybe they "couldn't run," eitheri.e., they weren't exactly known for much beyond insane comedybut who cares? Papa John's TV Spot, 'Go Two for Pizzas' Featuring Peyton Manning, Visit California TV Spot, 'Average Joes' Ft. January Jones, William Shatner, Skechers Relaxed Fit TV Spot, 'Country Fair' Featuring Joe Montana, Skechers Relaxed Fit Shoes TV Spot, 'Relaxing' Featuring Joe Montana, Papa John's TV Spot, 'Super Bowl 2015 Free Pizza Promo' Ft. Peyton Manning, AT&T Wireless TV Spot, 'Herencia: Gratis Samsung Galaxy S23' [Spanish], This site uses cookies to provide you with a great user experience. Five players from Super Bowl LIII appeared in the ad, including Tom Brady and Todd Gurley. The ads perform two-three times better than other ads aired in those games.". 18 Will: DeMarcus Ware. Co-founder Pat Fallon was the son of a Staubach-esque war hero. So, which agency reminds me of "not as much respect as they deserve," perhaps because they started in a relative advertising hinterland? He also rakes in cash from deals with KPMG, Callaway, Barclays, Exxon Mobile and Rolex. He recalled asking questions such as: "We were trying to test him to see if he could be improvisational," Charney said. Using celebrity pitchmen in marketing campaigns is one of the oldest tricks in the book. Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. Over the years, they've cranked out amazing work for big brands like Sony PlayStation, Google, Amazon, Axe and Macy's, and challenger brands like Seamless (now part of Grubhub) and most recently FanDuel. And the dude couldn't run: had 87 rushing yards in his WHOLE CAREER. And like Brady, the unwavering standards of the Portland mothership has, by osmosis, made its "teammates"global officessuperstars by association. In this case, both brothers are acting anything like mature brothers, much less professional quarterbacks. One reason for this is the Chiefs, and the Packers have won more over the years, while the Browns haven't. 1 on the 2019 A-List, their 52 new business wins in 2019 alone rival Brady's countless NFL/Super Bowl accolades as the most decorated agency ever. It's probably because Orton retired without saying a word to anybody. No hard feelings if you don't. While some relatively well-known athletes are relegated to local or regional advertisements, others have a new national ad hit the air every few months. Why? So he would be: Why? But if the Browns upset the Chiefs, and the Los Angeles Rams beat Rodgers' Packers, it could help put a dent in that ad metric. 10 Legendary Quarterbacks and the Ad Agencies Most Like Them, No Lay's Chips? Let's take a look at 25 athletes who are supplementing their income substantially by selling you everything and anything under the sun. For help selecting the right Medicare plan for you, contact your countys Office of the Aging. 1. Download the 2023 Super Bowl TV Ad Report from iSpot Today. In the past he's shilled for Nextel, Fritos, Coca-Cola and Tylenol. Hes one of a slew of pitchmen and women selling Medicare Advantage plans to the more than 54 million Americans 65 or overeligible for Medicare. While the plans themselves are perfectly legal and may be great for many of the 27 million Americans enrolled in them, they often dont deliver everything those pitches seem to promise. That's what Staubach did. 2023 CNBC LLC. ", Budweiser frogs/lizards/donkey, Adobe's "Dream On" and countless others. Have questions about this ad or our catalog? There is no breakdown of Michael Phelps' earning available, but he's worth upwards of $50 million, the vast majority of which he earned through endorsements. Former New York Jets running back Matt Snell But Jeter has always been a magnet for high-profile sponsors, including the lucrative deals he currently has with Gillette, Movado, Gatorade, Ford and Nike. See? And what better person to do it with than Kenny Mayne, one of the more interesting personalities on ESPN. Only four players in the NBA bring in more money from sponsorship than D-Wade. A Division of NBCUniversal. Not since Tarkenton and Favre had there been such a true double threat. And he actually met his girlfriend, model Kate Upton, while shooting a commercial for MLB 2K12. Or Prudential "Day One." He even won a Super Bowl as a general manager with the guy who's No. Montana, therefore, would be: Not just because they both happen to be San Francisco (just a convenient bonus for me). Who would've known "Beast Mode" had an affinity for fried dumplings. Peyton Manning and Eli Manning are among the many NFL stars who not only shine on the football field, but on America's television screens as well. A few Advantage plans may offer meal delivery for the qualified but only one or two plans in your county may offer those benefits. And because of his extensive portfolio, there are plenty of opportunities for excellence and crap. All of which reminds me of another darkhorseor black sheep, as they call themselves: Like Young with Montana, they had to emerge from a large shadowi.e., the mothership BBH London and creative legends like Sir John Hegarty. Really, this was a toss-up between GSP and the agency paired with the No. The top profession for former NFL players is small business owner with 20% of those on LinkedIn labelled as entrepreneurs. Jackson, who was also a running back, wonders out loud whether Smith really was the strongest, starts repeatedly snapping baseball bats on his knee and throws them into the fire. Not only is Lakers legend Kobe Bryant the highest paid player in the NBA by far, he also earns more money from endorsements than every other player in the league except Heat superstar LeBron James. 1 1. Charney said Mayfield is unscripted when shooting. And if you're wondering what the difference between a regional and national commercial is in terms of monetary compensationlet's just say it's substantial. Got a confidential news tip? "They do better," said Charney of the ads' effectiveness during NFL contests. Ray Lewis has been a punishing line backer in the NFL for 16 seasons and has shown no mercy to any opponent that gets in his way. Those massive paychecks will add to the money he's already making through endorsements with Kia, EA Sports, Subway, AT&T, Red Bull and GameFly. JOIN AD METER:Vote on this year's Super Bowl ads, WATCH:See the Super Bowl commercials in the order they aired. Broke virtually every passing record while active. Furthermore, an ad with a recognizable face can be more entertaining, especially if the pitchman is used correctly. Artists Pushing the Limits of Creativity and Generative Tech, 2 Minutes With (Top Creatives & Marketers). Pitches like Namaths can be misleading or downright deceptive, starting with the red, white and blue colors that insinuate the ads are from the government, as do the state logos on some mailers. Tony Romo, former Dallas Cowboys quarterback, is the spokesperson for Corona. And as AdAge noted in ranking W+K No. A bit of a darkhorse candidate, admittedly. But because, like Montana's 16-year career, the 30+ year-old GS&P's "career" has also included endless, highlight reel-level work like "Got Milk? But like him, they started in an off-the-grid spot (Richmond, not Edmonton) and quickly proved they belong with the big boys and girls in NYC, Chicago and L.A. Although, considering how many professional athletes there are, it sure seems like the same ones turn up in commercials year after year. But he's also appeared in commercials for ESPN, MVP Baseball, Wheaties and Dove in the last several years. While Medicare Advantage plans include medical, hospital and drug coverage, they can also feature extra benefits not offered by traditional Medicare, such as dental, hearing and vision coverage with no additional premium. Mickelson has become the face of psoriatic arthritis, hawking the prescription drug Enbrel in commercials for Pfizer. Medicare Advantage is the all-in-one alternative to original Medicare health insurance. Not that he's hurting, though. And he did it with both highlight-reel flash and pure, bootstrapping, blue-collar mental toughness and sheer force of will. They were among the all-time greats, and like Marino, I'll miss seeing them doing their thing. J.J. Watt is becoming the next Peyton Manning. Webretired All Search by player name Search Players Please type in a players name or click on one of the links below. Anyone who is surprised by that obviously hasn't been watching television in the past five years. Maybe because he came from the Canadian hinterlandsthe Canadian Football League, leading the Edmonton Eskimos to a record five straight CFL titles. And considering he's only 24, you can expect that list to keep growing for years to come. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Who would've known "Beast And Mahomes is racking up newer deals as his spotlight continues to grow. Tigers ace Justin Verlander doesn't make nearly as much in endorsement money as the rest of the athletes on this list. WebArmani suit: $1,000. Another odd but successful commercial, in my opinion, is Craig Ironhead Heyward pitching Zest Body Wash. Heyward was one of the most bruising fullbacks to play the game, and Zest used him to introduce body wash to the male consumer. What are your favorite commercials featuring NFL players? The commercial focuses more on his personal story and struggle for success than on his fame as a football player or even his reliance on a particular product. The best insights from the ultimate insiders, 2023 NYP Holdings, Inc. All Rights Reserved, Heres which beer embodies your zodiac sign, Guinness family curse strikes again as young brewery heiress drowns, Unsold Guinness beer used to fertilize Christmas trees during lockdown, A vehophobe falls for Irelands wondrous public transport. Dinner for two at that swanky restaurant: $300. Montana, 64, was long considered the GOAT of NFL quarterbacks for his Super Bowl success, though Tom Brady is zeroing in on his seventh ring on Sunday as his Buccaneers face the Chiefs with whom Montana finished his career in Super Bowl 2021. There is one caveat: these are not the typical endorsement for Nike or other athletic gear. that melds the Wieden and Brady mindset: "You've got to approach every year like it's the first." That is, which personal, professional, athletic, on-and off-the-field qualities of the consensus top-10 NFL QB legends since the 1966 AFL-NFL merger (no leather-helmet guys) cross-pollinate with the most successful agencies? Seriously. Submissions should come only from actors, their parent/legal guardian or casting agency. But EDO's data suggest Mayfield's spots are still gaining momentum now that the Browns having finally won. Other than the stars listed above, its hard to recall defensive players getting as much air time as those on the other side of the line. Sign up for free newsletters and get more CNBC delivered to your inbox. Wieden has often resigned big, stupid clients who want to change them (and not vice-versa). Nonetheless, there is a popular belief that consumers trust the celebrities they admire. Manning currently has major sponsorship deals with Reebok, Wheaties, Gatorade, Papa John's, DirecTV and Sony. Check out our FAQ Page. State Farm did not immediately make a spokesperson available for this article. So, Marino is: They were (sadly, past tense) as precise with pure, head-exploding, I-could-never-have-come-up-with-that-in-a-million-years-and-I'm-super-jealous! Over the past decade he's been one of Nike's most visible spokesmen. Mayfield's Progressive spots should generate more attraction, especially in an AFC Championship week. Heading into his 14th season with the Saints, Brees leads all NFL quarterbacks in career touchdowns, passing yards, 300-yard games, completions and completion percentage. Baker Mayfield #6 of the Cleveland Browns in action against the Pittsburgh Steelers on January 11, 2021 at Heinz Field in Pittsburgh, Pennsylvania. If you think superstar athletes are paid too much just to play sports, then you don't even want to know how much some of them make in endorsements. Insurance firms will see more attraction around their NFL ads, according to advertising metrics data firm EDO. A trusted health insurance agent can also help. After joining the Broncos, Peyton threw 103 of his career 539 touchdown passes and led Denver to two Super Bowl appearances, in 2013 and 2015, including their first win since 1998. After a rough first year, Young exploded in 1992 and won the MVP, and after Montana was traded to the Chiefs, Young never looked back. Which made me think: With another great NFL season beginning tonight, if the best-ever quarterbacks were advertising agencies, and vice versa. All Rights Reserved. The firm estimated last weekend's six NFL wild card games were worth around $55 million per game, generating $330 million for networks. All the hardware you'd ever want. 2023 USA TODAY, a division of Gannett Satellite Information Network, LLC. 34 highest paid athlete in the world. This is the way the world ends This is the way the world ends Not with a bang but with Retired football players participating in commercials. What are those most worth of a the Buttfumble designation? Ads from State Farm and Progressive are some of the more notable spots. 8 highest paid American athlete in 2012up five spots from the previous year. The best in creativity delivered to your inbox every morning. At the age of 40, which is ancient for anyone not named Tom Brady. So he was "only" a second round pick by the San Diego Chargers. Like Elway, it took heading west for them to really hit their stride, with iconic work like Volkswagen's "The Force" and other notables like Taco Bell "Breakfast Defectors," Dr Pepper, "Fansville" (which is aboutduhfootball! Advertisement So he used his dual-sport skillshe threatened to bag football entirely and play for the New York Yankeesto force a trade to the Denver Broncos. Or Newcastle "If We Made It." In the past two years he's also appeared in commercials for Burger King, Sunoco, Armor All, Home Depot and the Indianapolis Zoo. Earnhardt surpassed all drivers in endorsements back in 2004, and he has yet to cede any ground. Which is why it's this quote in the AdAge piece from co-president and CCO Colleen DeCourcy (perhaps the Bill Belichick to the whole agency's Brady?) In the past he's also appeared in commercials for Oreo, Sprint, MasterCard, ESPN and the United Waysorta. The dated commercial is drenched in an ironic take on 1970s masculinity, but it captures the essence of why we still talk about Namath over 50 years after he first began playing in the NFL. This one's pretty simple. Refined. He was ranked the No. Patriots quarterback Tom Brady is actually making far less from endorsements today than he was several years ago. A team-first guy to the extreme. Joe Namath may have delivered the New York Jets last Super Bowl championship, but the old quarterback is throwing a bunch of bull on his TV commercials That includes more than 100,000 of us in Orange, Ulster and Sullivan counties. Since 2006 Patrick, has starred in more than a dozen commercials for GoDaddy alone, including a number of prominent spots in their Super Bowl advertising. In his new Guinness beer commercial, Montana says being the greatest of all time goes beyond numbers, with references to the struggles the COVID-19 pandemic presented throughout 2020, with clips of the Cotton Bowl during which Montana had to eat chicken soup to help combat hypothermia. Using a celebrity pitchman in a marketing campaign can be a huge success, but only when theyre used appropriately to bring humor or emotion to an advertisement. Probably because he's running out of room to keep all that money he and the wife are bringing in. "The insurance industry has proven to be a real backbone of the sports advertising marketplace," he added. So, Favre would be: Like Favre, CP+B started in the south (Miami). Follow me on Twitter if you'd like. Kurt Warner, Steve Smith Sr. and Adam Thielen break down QBs and WRs live on the field. Griffin has been one of the most visible athlete in advertising over the past 12 months. In 2013, following his retirement from the NFL, Troy Polamalu shockingly decided to cut his hair for the first time in 11 years. "The longer they [Browns] stay in the spotlight, the better it is for Progressive. Have you seen the latest PCH TV commercials starring Terry Bradshaw? 2023 NFL Enterprises LLC. With the college football season just days away, Aflac has released new commercials with Alabama coach Nick Saban and the Aflac Duck. If an earnings breakdown for NASCAR Danica Patrick exists online, I was unable to find it. So heres to the greatest player we dont know yet, the greatest play we havent seen, the greatest beer you maybe havent tried and the greatest year thats still ahead of us.. And according to advertising metrics data firm EDO, insurance ads in NFL games featuring the player outperform other ads. The firm said "search engagement premiums," a metric used to determine engagement among consumers, shows that Mayfield's ads still lag behind Rodgers and Mahomes' State Farm spots. That's partly why I'm much more of an NFL guy. Lucrative sponsorship deals with giants like Gatorade, General Electric, Nike and (to a lesser degree) Sprint and Panini America, have made Durant the No. That perfectly encapsulates Brady, too: the consummate winner, status quo flaunter and team leader who still takes nothing for granted, constantly hauling that "199th pick" chip around on his shoulder. Brees has used the same chant to pump up his teammates in New Orleans since becoming a member of the Saints. In the past he's appeared in commercials for Converse and T-Mobile as well. Hes probably the most prolific pitchman coming out the NFL. NFL footage NFL Productions LLC. Its easy to get caught up in the latest commercials, but we need to remember not only the history of the game but advertising with NFL players as well. "It's like one-take bake. I'm also an ad guy. The best NFL players along with the elite television networks make a huge profit off the commercials that are created involving these top athletes.